Creative Bone Marketing

Wheat Road Golf

Geoffrey — Fri, 27 Aug 2010 13:51:13 +0000

This summer, we were approached to create a new identity for a small golf business in Vineland, NJ.Â Wheat Road Golf started out as a driving range and expanded it’s operation to include an 18 hole Executive Course and one of the finest Pro shops in the area.

From a design standpoint, we wanted to focus on the name of the business.Â A slick, corporate-style brand identity with a golf ball, tee, club, crest, etc. seemed a little stereotypical and not ideal for Wheat Road Golf.Â Instead, we chose to reflect the small-town feel and natural surrounding of Wheat Road Golf.

The color scheme was requested by the client and needed to be adaptable for their soon-to-come website, print materials and TV commercial.

The script style font and wheat graphic was the favorite among the numerous concepts presented.Â In particular, the client really liked the simplicity of the design and felt it would be a great transition from it’s stodgy shield/crest style logo.Â The client requested specific colors in the logo, too.

Having been a customer of Wheat Road Golf in the past, this was a really cool project to work on.Â If you’re looking for golf equipment, instruction or just want to get out and hit a few, check out Wheat Road Golf in Vineland, NJ.

Playtown CafÃ© – Where Kids Rule & Parents Indulge

Geoffrey — Wed, 25 Nov 2009 02:01:49 +0000

Now there is a place for parents in need of a break to take their children for food and fun!Â Playtown CafÃ© has arrived in South Florida and will soon welcome families into its â€œmainstreetâ€ themed retail and entertainment experience.

Playtown CafÃ© contacted us in the spring after visiting Cow Licks Kids Salon and were impressed with the creative styling we used to develop the children’s salon identity.

Playtown’s needs were simple…create an identity that is unique, fun, and really stands out.

We’re thrilled to bark about what we accomplished!

The Logo

Would a child-inspired design translate in an affluent South Florida community?Â Should the logo target parents or their children?Â This was the thinking early on and is shown in the early versions of the logo.Â However, as Playtown’s tagline says, the final design direction screams, “kids rule.”

The logo’s bright colors, warped storefronts and a youthful typeface embody what Playtown desired.

Identity

The identity pieces included business card, letterhead and a brochure.Â The brochure was more of a challenge since each activity area deserved it’s own identity.Â Using the typeface in the logo as the foundation, each entertainment area in Playtown CafÃ© was given it’s own logo.Â This design strategy ended up becoming a key feature for both the brochure and Web site.

Advertising

Prior to its opening, Playtown CafÃ© needed to get the word out in the local community.Â Storefront signage, magazine ads, coupons and promotional postcards were developed to help increase awareness for the new business at The Shoppes at Boca Greens. While each piece is designed somewhat differently, the results prove that logo elements can be used in a variety of ways to accentuate a brand’s identity.

Web site

Playtown CafÃ© was looking for a Web site that was unique, fun, and really stood out. As you browse the site, the colors, layout and design elements from the brochure translate very well online.Â Again, brand consistency was key in the Web design.

The site is powered by WordPress, so that the client can easily maintain the site on their own. In fact, the folks at Playtown claimed to be, â€œhorrible with computersâ€ but were able to pick up the WordPress CMS in very short time.

Itâ€s always great when you can have a client see how easy it is to keep a site fresh and up to date using the latest web technologies available today.

Under the hood, this site is using some very impressive technology to power it, too.

WordPress â€“ CMS (content management system)
YUI Grids CSS â€“ layout
YUI Dom-Event
Lightbox 2
Interactive Flash home page own that degrades gracefully
Google Calendar integration

Working with Playtown was a great experience. They had a great idea of what they needed and were open enough to take creative and tech. input from us.

Check out the Portfolio of work in more detail!

Welcome to Creative Bone Marketing & Design

Geoffrey — Fri, 28 Aug 2009 10:00:13 +0000

Welcome to our new site! We’ve been working on this site for a few months and look forward to utilizing it as an interactive platform.Â It’s still a work in progress and some fine tuning is needed.

Some of the new things you might notice:

An updated logo – As much as I enjoyed creating the first look for creative bone, it felt rushed and complicated.Â So, I went back to the doghouse and created a new look.Â I particularly like the bone shape that was retained from the old logo and am thrilled with the new typeface.Â The rounded letters and compound title are progressive and strong.Â I think our identity is clear.Â We kept another part of the old logo on the site, too.Â Can you find it?
New header – We’ve got a couple of tough guys at the top of our page, representing the ongoing competition between small businesses.Â That’s why we’re here.Â If you’ve got a bone to pick, we can help you find a solution.
Services – To provide easier access to content, we chose to list some of our more popular services on the Homepage.Â Complete descriptions for all services are still available (see the nav-bar at the top of the page) on the Print and Web pages.
Portfolio – We have plenty of great clients and projects to bark about.Â We’ve decided to showcase a few of them on the Homepage.Â This area will change from time to time.Â Would you like to be featured there?Â That’s easily done…Hire us!
Blog – I saved the best part for last.Â I’ve been eager to share thoughts, ideas and trends for a while.Â Most of the time, I’m sending e-mails to a short list of logo fans or friends who know my quirky interests.Â But now…Creative Bone has a blog!Â Joe and I, and perhaps a few special guests will provide creative opinion, commentary,Â aggravation, delight and other thoughts on a variety of topics.Â While the intent is to showcase creative trends and good work, you may find a few posts related to food, sports, video games and other topics that interest us.

Please feel free to dig around the site and let us know what you like and don’t like.

You can also find us on Facebook.Â Become a fan!

-Geoff