Playtown Cafe


The client requested a playful logo to match their “Mainstreet” themed retail and entertainment experience for children and parents in Boca Raton, FL.

The storefronts are a specific branding element for marketing collateral and Web site. Playtown Cafe will open in Fall 2009.

playtown-identityBusiness Cards and Letterhead

The client preferred a white background on the letterhead so they could print on demand without having pre-printed letterhead stock.

playtown-brochure_&_insertBrochure and Birthday insert

Full-color, tri-panel brochure.  Outside features logo, tagline, photos, pricing and directions, contact info.   Inside features brief introduction and theme area logos/descriptions.  A teaser ad for birthdays is also included. A birthday party menu was later designed as an insert and stand alone rack card.


Advertisements, Postcard, Coupons and Invitations

Additional marketing pieces were designed prior to the opening to increase awareness of the new business.


The website is powered by WordPress, allowing the client to easily manage their site.